Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform.
Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. The website is a robust, sales funnel that generates leads.
Tom Berne, Studio Director at Crowd Dubai, says: “The new website had to act as a hub for Eagle Hills’ development projects throughout the world – showcasing plans and rendered photography of in-development properties.
“Our challenge was to showcase the developer’s leading iconic destinations in a confident way that speaks to an ‘inner-directed’ consumer who appreciates great design. Eagle Hills wanted a direct approach, so we kept the website clean and simple to communicate a positive message to the appropriate demographic.”
A comprehensive content management system allows Eagle Hills to manage every aspect of their site and seamlessly integrate into their existing CRM system. Key design details include luxury and modern photography to reflect the developer’s brand message and services.
Eagle Hills’ vision is to become the world’s most-admired real estate company by developing integrated communities that provide smart innovation, high-quality products, and services. It is one of the few developers that have adopted an e-commerce approach with their innovative thinking and showcase their passion for modern living through a dynamic digital platform.
Since the launch of the new website, there has been a steady increase in traffic because of the optimisation activities added to the site. The website has won three CSS Design Awards in the Best Innovation, Best UI and Best UX Design categories. It has also been listed on the professional web design and development competition body – Awwwards.