Coleman Insurance Brokers
have teamed up with an impressive team of final year students from Bournemouth University
to take part in the global Google Online Marketing Challenge, a challenge that coincides with the launch of Coleman’s new marine web site.
The fourth- year students invited their competition partner to the launch of the Challenge which took place at the University, a launch event which had been set up and inspired by Senior Digital Marketing Lecturer, Philip Alford.
The Google Online Marketing Challenge is an annual competition, promoted by Google which provides a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. The success of the competition has seen over 110,000 students and lecturers from almost 100 countries participating over the last 9 years.
Students are given a $250 AdWords advertising budget, provided by Google and are tasked with developing and running an online advertising campaign for a business or non-profit organisation over a three- week period. The team that develops and communicates the most successful campaigns win some spectacular prizes, including trips to the Google offices in America.
The Challenge is open to student teams of three to six members, from undergraduate or graduate courses. Last year saw one of Bournemouth University’s teams becoming the only UK team to reach the regional semi-finals, a significant achievement for the University.
Teaming up with Coleman Insurance Brokers is an enthusiastic team of 5 students, bringing together a diverse mix of skills and experience: Elliot Duffy, studying Hospitality, Dexter Murray, Hospitality & Sports Management, Katherine Coxeter-Perkins, Sports Management, Tamsin Wade, Retail Management and Emily Witherden, Retail Management.
Coleman will be tasking the team to promote their newly launched marine web site.
Commenting on behalf of the team, Dexter and Elliot enthused,“We were attracted to digital marketing because of our third-year work placements and definitely want to pursue this further in our future careers. The Google Online Marketing Challenge is providing a fantastic platform for us to be able to show-case our digital marketing skills. It’s good having real money to spend and being able to help a business by offering practical advice and enabling them to make more money. We feel very motivated to do well for Coleman and are learning a lot about the marine insurance sector!”
Philip advised,“It has been excellent to engage with several local businesses from different industries. We are providing our students with some great opportunities to try out their learning in the work place with real, live examples. Bournemouth University prides itself on offering such engaged scholarship and student centred learning.”