The Dorset Chamber was a badge we used to wear as a business without any real thought as to why we were a member. When we realised you get out what you put in, the penny dropped and we now understand the tremendous value the Chamber gives us.
The Chamber is now a key part of our business strategy that is not only good fun but is now delivering very tangible results. – 4 key new clients in the last 3 months from internal referrals from the Chamber.
We were quite a closed business and operated a traditional front end, hard sell model. We put little or no time into networking and adding value to other businesses unless we could see an instant pay back. The staff lacked confidence in social and networking based situations and the perception of our business did not reflect who we really were.
Our business profile was very limited and key development areas for our business were not getting the PR and exposure needed.
“Underestimate the power of the chamber at your peril. As a local business, we have achieved more in 18 months with a proactive approach with the Chamber than we would have achieved in twice that time working alone. Make no mistake ‘You get out what you put in!’ Don’t just say you are member… be a member!”
Jason Gault, MD of TeamJobs
How did Dorset Chamber Membership help?
It was when we engaged with the DCCI properly that we really understood what it was all about and the amazing business benefits on offer. Like anything in life, you need to put time into relationships for them to mean anything and have real value. Our dealings with the Chamber has helped me develop greatly as MD and my staff have learnt how to engage and deal with businesses at a more constructive level. Our business network has flourished during the last 2 years and a big proportion of this is down to the work we do with the DCCI. The staff have developed, stepped up and businesses take us more seriously.
Results, Return on Investment and Future Plans
In 2015 we won ‘Company of the Year’ at the Dorset Business Awards. Prior to our engagement with the Chamber, we would never have considered entering the awards. We learnt so much about our business going through the process and the associated PR. The perception and awareness of our business has grown massively as a result.
We are now also getting businesses approaching us direct or via the chamber seeking our services which is a phenomenal result as this is the life and blood of a healthy and growing business.
I can name 4 significant businesses that have contacted us in the last 3 months who we are now doing business with.
We are fully committed to the future with the Chamber and we see them as an extension of our business…it really can be that powerful!
We now sponsor a business award and promote other programmes like the ‘Young Chamber’. We see this as putting something back and quite frankly a ‘clever sell’ getting PR through association and adding value.