Leading cyber security business C3IA Solutions is hitting the road after sponsoring the Royal Corps of Signals Road Cycling Team.
Based at Blandford Camp in Dorset, the super-fit soldiers compete in military and civilian competitions both here and abroad.
And they now have branded Lycra kit, which is sure to turn heads as they pedal around the south.
The team competes in a variety of competitions and without sponsorship the entrance fees can be prohibitive.
Jim Barber from the team said: “The sponsorship is extremely helpful as it allows us to enter competitions and also look like a team.
“We also train and compete abroad and another thing we have been able to purchase is bike bags.
“These enable us to travel much more easily with the bikes, and all these little things make a huge difference.
“We are extremely grateful to C3IA Solutions for the sponsorship which they have committed to for four years.”
Keith Parson, one of the founders of C3IA Solutions which is headquartered in Poole, Dorset, said: “Matt Horan and myself who set up the business ten years ago are former Signallers.
“We really want to put something back into the military and this is the latest sports team we have got behind.
“It is a two-way thing; the team gets funds to help them compete and we have our logo on the shirts which will be seen by many people over the next few years, helping to raise our profile.”