The Time is Right for Going Interactive

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Making your digital display interactive can take the user’s experience to another level. In retail locations and receptions and lobbies, adding interaction to your digital display is sure to give your customer and clients the WOW factor.

Set your organisation or business apart from the rest by providing a different user experience. Being technically innovative in this area will display your offering on a whole new level.

So, what exactly is an interactive digital display?

You probably use one already, pretty much every day and possibly every minute of every day! Your smart phone and your tablet are both interactive digital displays. Glass fronted electronic devices that respond to touch. Now, let’s imagine a large format 2.5 meter wide video wall, that is responsive to touch…

The Knowledge

  • The basic structure of an interactive digital screen works just like a web page. Users touch an item and access various messages or screens for that category.
  • Larger touch screens have the ability to allow more than one user at a time to access information.
  • For large format touch screens the most likely mechanism is a glass overlay with infra-red sensors
  • Content is designed by a software developer, again similar to a webpage and can either be managed remotely or in house if you have the capability

Think about the information that you could allow your customers, clients or visitors access to through an interactive digital screen.

Here are some examples;


Okay, so I’m going to blow our own trumpet here, as this is something that we have supplied to a client and we’re proud of.

It’s an excellent example of how a large format interactive touch screen device can really add value in an organisation. Set in a large purpose-built waiting room in a highly professionally and cutting-edge healthcare environment. A device that is provided purely for the use of its patients and their families while experiencing what can be at times an agonising wait. So, in this scenario, the touch screen is used to entertain and to inform, both about the local area and about the healthcare team, the process, the company, the technology behind it. It has a secondary use and that is to present – when not in use by the public, the screen can be used as an interactive video conferencing facility. You can read more about the walls we have created for Proton Partners International here.


In a shop or store environment an interactive video display screen means a customer can access the entire product catalogue themselves through a comprehensive search and stock check facility. Customers can purchase and pick up from store or have delivered to their home as an option. All the while the screen provides the perfect vehicle for your daily digital marketing messages. Large or small, they are equally effective.There are two examples here of different sized interactive screens we’ve created for our customers; Samsonite and Tumi.

Of course, it’s not just about what you display, it’s also about how you display it. Giving people a consumer like experience that they are already used to by way of using smart phones and website, gives a sense of comfort and control for the user, that a static digital image doesn’t have.

A large screen can be enabled to have multiple people using it, each with a different user experience.

What Kind of Information can be Displayed?

  • Video
  • Photographs
  • Maps
  • Floor plans
  • Dashboards
  • Timelines
  • Social Media Posts & Feeds
  • Menus
  • Catalogue Content
  • Directories
  • Calendars
  • Intranet
  • Team information
  • Internet
  • Television
  • Product Information
  • Advertisements

Interactive Screen Users

The use of interactive screens is growing, pioneered by some of the industries and organisations listed below;

Museums, Tourist Information Centre, Libraries, Modern Multi Office Work Spaces, Fast Food Restaurants, Art Galleries, Cinemas, Airports, Transport Termini, Shops & Shopping Malls, Cruise Ships, Department Stores

Future Interactive Screen Users

We think the use of interactive screens with great content provides an opportunity to a vast array of businesses and organisations that aren’t necessarily all on board yet. The goal of your digital activity is engagement with your customer, so, going interactive is a natural next step. Here are just a few ideas we have that we think would really benefit both the consumer and the company.

Estate & Letting Agents – imagine being able to browse in store, select photos and video, zoom in, screen shot and share all the while with instore help (if needed) to guide you and show you properties of interest.

Travel Agents – take that full colour holiday brochure and put it up on the wall with moving and 360 degree images. How amazing would it be to be able to interactively access holiday information with your travel agent by your side – an opportunity to view at close quarters excellent static and moving imagery and really drill down into the detail closely.

Property Developers – let people inside your world, pre-screen what’s going on behind the safety fence and encourage some early interest by sharing building plans, concept imagery and further information with site visitors and passers-by.

Banks and Building Societies – provide your customers with the ability to actively search for and allow staff to demonstrate products in store.

Recruitment Agencies – brings a new meaning to the term ‘job board’…

Institutions – hospitals, universities, council offices and large corporates – places with a large footfall of people looking for information. Help them find their way with a large interactive touch screen loaded with maps, videos and wayfinding information.

If you would like to discuss how going interactive with your digital display might help your business or organisation, please get in touch with me by email or phone: 01202 862325.