The Purewell Electrical Superstore at Christchurch has seen its Television sales increase by 25% compared to last year even before the main Christmas sales period. New technology including Organic LED screens that offer a very discernible improvement to the quality of the picture and the replacement of speakers using acoustic surface technology (the screen vibrates) are catching the interest of consumers in the region. Both processing and image presentation continue to be enhanced.

Ed Griffiths, Operations Manager at the Purewell Electrical Superstore, says that the range on TVs, starting from £119 to over £10,000 per unit now contributes 15% of the stores £5m turnover. The new models launched in the spring also see prices drop towards the end of the year.

“It’s not just a case of leaving our customers to just view for picture quality. We encourage people to use the controls during their shopping as there is nothing worse than having a system that is frustrating to operate once your relaxing ready to watch a film or a program.  Some people are concerned about screens dominating the room, so some TVs display as pieces of art, or family photos when not in use.”

Its now considered a service rather than just selling a box that someone walks to their car with. Almost all TVs purchased are delivered and professionally set up by one to the experienced team.

National Award winning Purewell Electrical was founded by Arthur Griffiths in 1950 in Christchurch and is now a £5m turnover family business employing a team of 28 people. As well as new to market products, Purewell offers a wide range of well-known brands from manufacturers within their key departments including TV, audio, home appliances, photography, kitchen, bathroom and gadgets/computing.

Photo Caption  Ed Griffiths with TV technology

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