Yellows score well on Green Road

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More than 30 of Yellow Buses’ drivers have achieved ‘Fleet Elite’ status after their driving was monitored by clever technology.

The GreenRoad Safety & Fleet Management platform was introduced in 2016 to enhance Bournemouth-based Yellows’ emissions profile and improve safety.

Results show the company exceeded its fuel efficiency goals and reduced its already-low accident rate by an additional 12% in the last year.

The platform also provides accurate, real-time tracking, enabling management to stay on top of its schedule and customer commitments.

Installed on all Yellow Buses vehicles, the GreenRoad platform uses a simple system to give drivers instant feedback about their driving manoeuvres.

It encourages smoother, safer, and more fuel-efficient driving.

Virtually all Yellows’ drivers are now classed as ‘green’ and 36 achieved Fleet Elite status.

This means that they averaged five or fewer safety faults per 10 hours of driving for the entire calendar year.

Phil Pannell, Yellow Buses’ service delivery director, who was part of the team that recently bought out the company from its French owners, said: “These are terrific results.

“As a company that is serious about customer service and environmental responsibility, we are proud of the results that GreenRoad has helped us achieve.

“The real-time coaching has helped our drivers reach a world-class level of safety.

“The platform fosters friendly competition to see who can achieve the best safety score, making it natural for everyone to continually improve their driving.

“From a management level, we monitor safety scores and incident reports on a weekly basis, and offer extra mentoring to drivers who need our support.

“By combining GreenRoad’s technology with management commitment, recognition and training, we have achieved superb results, and we intend to continue to improve in the future.”

Richard Hemming, GreenRoad’s VP Customer Success, said: “We congratulate Yellow Buses on its impressive safety record and are proud of the part that our platform has played in helping them achieve such a high standard.

“Yellow Buses’ customers and the entire Bournemouth region should take comfort in the fact that their transportation provider continually seeks out ways to provide them with the safest, most comfortable and most environmentally responsible experience possible.”