Creative agency has big impact

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Dorset challenger agency Fireworx has won a top award at a prestigious event celebrating digital excellence in the south of England

Fireworx, based in Bournemouth and London, scooped the Brand Impact of the Year award at the 2019 Wirehive 100 awards night at Thorpe Park, Surrey

It was double delight for Dorset as the firm’s rebrand and repositioning work for Choose Wisely, a free to use financial comparison site also based in Bournemouth, secured one of just 18 awards.

The Wirehive judges were very complimentary of both the creative cut through and the results of the work, which helped Choose Wisely carve out a niche in the comparison site market.

Delighted Daniel Smith, Chief Executive Officer of Fireworx, said: “The comparison sector is dominated by household brands with multi-million-pound marketing budgets, so it was a challenge we were pleased to accept, albeit with the constraints of a much more modest budget!

“We help brands punch above their weight by using a unique approach – we put ourselves in our clients’ customers’ shoes and develop a harder hitting value proposition and stand-out creative which delivers more impact.

“Our work with Choose Wisely is a great example of how this can pay off for our clients, even against much bigger brands with bigger spend.”


The Choose Wisely relaunch was an overnight conversion sensation, improving email marketing consent opt-in by over 150 per cent, and increased eligibility check form click out to lenders by an impressive 450 per cent.

Wirehive’s citation read: “This entry showed a wonderful communications site with fresh, empowering messaging and easy usability. The result stats are very impressive and it’s easy to see how this has created an imaginative brand impact. Excellent work!”

Marc Biles, Chief Executive Officer of Choose Wisely, said: “The rebrand of Choose Wisely helped us focus more closely on our target customer and tailor a customer journey designed to simplify choosing the right financial product for each user.

“We’re delighted with the results from a more purposeful Choose Wisely, and the process with Fireworx really helped us re-evaluate our marketing strategy.”

Fireworx is listed in influential trade magazine The Drum’s top ten UK elite agencies and its clients include household names such as Vodaphone, Game, Gresham House, Harveys and Parkeon.