Utilising a distributed software solution is an ideal content management solution (CMS) for businesses using digital signage, especially if it is being used across multiple locations nationally or even internationally.
Digital signage is well used throughout a wide range of organisations globally – not just retail.
- 73% of educational institutions see digital signage as crucial for the future of communication
- Digital signage for safety communication reduces workplace injury by 20%
- Digital media in public venues reaches more customer than videos on the internet of Facebook
- Digital signage has a 47% effectiveness rate for brand awareness
What is a distributed software solution?
- A way to manage digital signage content is across multiple sites and locations through multiple screens.
- A way to quickly deploy marketing material across the entire distribution network or to a single site/single screen.
What does a distributed software solution provide?
- The ability to keep ahead of competitors by rapidly deploying targeted and reactive digital marketing campaigns through digital signage.
- Allows organisations to deliver unified and real time communications to their audiences through digital signage.
- Enables retailers to react with targeted sales and promotional activity to economic and environmental factors affecting trade through digital signage.
- A way to target marketing messages right down to a single message on a single zone on a screen.
- A method to engage your audience; customers in retail, employees in the workplace or visitors to your organisation.
- A means to more easily manage digital assets for team collaboration, whilst maintaining brand uniformity.
Benefits & features of a distributed software solution.
- Web based software allows anyone within your organisation with browser access and a password to post, manage and schedule messages.
- User friendly instinctive tools and templates
- Easy to use scheduling mechanic for group or single updates
- Allows data integration from a raft of other systems such as event schedules, weather, news, Excel, EPOS, dashboards, social media, webpages etc.
- Alert messaging for when emergency notifications override scheduled playlists as the touch of a button
- Interactive content supported
- Allows audit trails for recharging of advertising space
- Available in a range of purchasing solutions – software only sales, cloud-based subscriptions etc.
- Scalable from a single screen or enterprise wide messaging
- Able to use with range of media players and software uses without the need for technical intervention or licensing
- Able to deliver content to small and large screens in your network – from smartphones to websites, so messages aren’t missed
- Offers training, updates and technical support
Managing the distributed software solution
With a distributed software solution all screens in the estate are controlled from a central computer or from the cloud. Meaning that the same content can be sent to all screens at the same time OR specific content can be send to specific screens or screen groups.
A distributed software package provides a cost-effective solution in terms of reducing training and support cost as on-site teams aren’t involved in the process of updating or scheduling as screens are centrally controlled.
A user-friendly intuitive content editor which helps you to create unique content and integrate them with media files already in use.
The strategic plan of what to show and when is down to the central controller or controlling team, so a system that integrates with your current systems and processes would be an advantage.
Which solution is recommended?
Quad Vision works with a number of digital signage software solution providers. Each with their own specific attributes and each carefully selected to deliver the best performance for our customers. Once size doesn’t always fit all.
To deliver the functionality we’ve talked about here, our recommended solution at Quad Vision would be Wallboard Display. The Wallboard CMS platform leverages the most advanced technology to make creating, editing and publishing content to digital screens seamless, easy and scalable. It definitely gets our vote!
If you would like to know more about how a distributed digital signage software solution could help your business or organisation, then please do get in touch. Call 03300 419019 or send us an email sales@quadvision.co.uk.