Yellow Buses has appointed Jay Thornton as the new sales executive of its wholly-owned subsidiary Yellow Coaches.
The Bournemouth-based operator launched the new endeavour last year and due to its success required full time expertise.
The fleet of top-of-the-range coaches is already used by a number of repeat clients.
Jay, who previously worked in operations roles within the industry, intends to expand the fleet and grow its client base.
The executive coaches have half leather seats with lateral adjustment options, air conditioning, toilets, lap trays, CCTV, personal lighting and ventilation and internal power supply.
Each carries up to 53 passengers to locations across the UK.
Jay said: “These are great vehicles and we have had excellent support from the directors and management team at Yellow Buses.
“I’ve been liaising with our drivers who are all dedicated and highly experienced as well as being smart and friendly.
“When people travel on a coach we aim to exceed the client’s expectation to enhance the experience.
“Being part of Yellow Buses means we have the huge engineering workshop to keep the coaches in the best of condition and looking good.
“We are in the process of giving the coaches new livery and we will be adding more vehicles as we go forward.
“I intend to find new clients and we will be introducing innovations over the months ahead.
“Clearly there is a market for coach hire and we are in a great position to take advantage of that.”