The team at Hendy Toyota are celebrating following the brand being named the world’s most valuable automotive brand, maintaining a top 10 position in the Best Global Brands 2019 report published by Interbrand.
Ranked based on brand value, Toyota has a brand value of £43 billion and is listed at number seven and features alongside many of the world’s biggest and most recognisable companies such as Apple and Google. The 100 most valuable brands in the world were assessed according to three aspects: “financial performance of the brand’s products or services”, “role of the brand in the buying decision process” and “strength of the brand with a view to safeguarding the future revenue of the company”.
Julian Saunders, brand manager at Hendy Toyota, says: “This is a fantastic achievement for Toyota and we are proud to represent the brand in Dorset and Wiltshire. At our showrooms, we strive for the success of the brand on a daily basis and our aim is to provide an excellent customer experience.”
Hendy Toyota offers the full range of new Toyota models, as well as a large selection of used approved vehicles to choose from. It also hosts a purpose-built workshop, staffed by highly trained technicians, which is equipped with the latest diagnostic equipment.
Hendy Toyota Bournemouth and Salisbury are part of the Hendy Group, part of the UK’s largest network of motor dealerships.
For further information please visit www.hendy.co.uk/toyota/